Perfect Pitch

Perfect Pitch

Written by: Jon Steel

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  • Publisher: John Wiley & Sons
  • Publish Date: 2006-10-30
  • ISBN-10: 9780471789765
  • ebook-perfect-pitch.pdf
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Book Summary

The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas.

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