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A Arte De Pensar Claramente

Author: Rolf Dobelli
Publisher: Editora Objetiva
ISBN: 8539005069
Size: 30.58 MB
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Já se sabe, não é de hoje, que a tão incensada racionalidade humana é falha e todos os indivíduos são passíveis de erros de avaliação e escolhas equivocadas. Best-seller internacional, traduzido para 30 idiomas, com mais de 500 mil exemplares vendidos na Alemanha, A arte de pensar claramente – do fundador do Zürich Minds e ex-diretor do grupo Swissair, Rolf Dobelli – reúne pesquisas inovadoras de economia comportamental, psicologia e neurociência para abordar erros cognitivos recorrentes. Com trânsito livre no alto escalão do mundo corporativo, Dobelli também se surpreendeu com a sucessão de falhas de interpretação que levou à crise de 2008, especialmente, num ambiente no qual deveria predominar a racionalidade. No livro, o autor aponta 52 armadilhas crônicas e afirma que erros de pensamento são desvios sistemáticos em relação ao raciocínio e ao comportamento ideais, lógicos e sensatos. Formado em Ciências Empresarias e com PhD em Filosofia da Economia pela Universidade St. Gallen, na Suíça, Dobelli chama atenção para a repetição dos mesmos enganos, quase sempre numa mesma direção, e insere ao debate a tendência humana para a ilusão e excesso de confiança no processo de tomada de decisões e escolhas. Ao buscar compreender os mecanismos que induzem a mente humana ao erro, valendo-se de conhecimentos da psicologia, evolucionismo e da ciência cognitiva, Dobelli lista em A arte de pensar claramente a reincidência de tais equívocos e esmiúça o quebra-cabeça do raciocínio humano.

A Arte De Pensar Claramente Nova Edi O

Author: Rolf Dobelli
Publisher: Objetiva
ISBN: 8539006294
Size: 79.90 MB
Format: PDF, Kindle
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EDIÇÃO AMPLIADA: AGORA COM MAIS 50 CAPÍTULOS Como evitar as armadilhas do pensamento e tomar decisões de forma mais eficaz Você já investiu tempo e dinheiro em algum projeto e depois viu que o investimento não fazia sentido? Vendeu ações cedo ou tarde demais? Julgou uma decisão com base no resultado? Tomou para si o crédito pelo sucesso, mas culpou circunstâncias externas quando fracassou? Esses são exemplos de vieses cognitivos, as armadilhas do pensamento — erros que nossa mente comete todos os dias. No entanto, quando sabemos como identificá-los, ficamos mais bem preparados para enfrentar os desafios do dia a dia: seja lidando com problemas pessoais ou profissionais, tentando economizar ou ganhar dinheiro, ou apenas decidindo o que realmente queremos na vida. Best-seller internacional, A arte de pensar claramente reúne pesquisas inovadoras de economia comportamental, psicologia e neurociência em um livro simples, direto e surpreendente. Rolf Dobelli mostra que para sermos mais felizes e mais prósperos não precisamos de grandes ideias, tecnologia de ponta ou hiperatividade — precisamos ser menos irracionais. O autor apresenta um olhar revelador sobre a psicologia humana e o raciocínio. Por que você não deveria aceitar que lhe paguem uma bebida? Por que deveria sair do cinema quando não está gostando do filme? Por que não deve assistir a telejornais? A arte de pensar claramente vai mudar a maneira como você pensa e toma decisões — no trabalho, em casa, todos os dias.

Thinking Fast And Slow

Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Size: 32.57 MB
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Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

The Art Of Thinking Clearly Better Thinking Better Decisions

Author: Rolf Dobelli
Publisher: Sceptre
ISBN: 9781444794878
Size: 64.58 MB
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THE SUNDAY TIMES BESTSELLER THE TIMES BESTSELLER MAIL ON SUNDAY BESTSELLER GUARDIAN BESTSELLER AMAZON TOP TEN BESTSELLER LIVE MAGAZINE BESTSELLER IRISH TIMES NUMBER 1 BESTSELLER THE SECRETS OF PERFECT DECISION-MAKING Have you ever...Invested time in something that, with hindsight, just wasn't worth it? Overpayed in an Ebay auction? Continued doing something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices - whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life, and how best to get it. Already an international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them.Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making - at work, at home, every day.

The Magic Of Thinking Big

Author: David J. Schwartz
Publisher: Penguin
ISBN: 0698198581
Size: 68.70 MB
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The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."

84 Perguntas Que Vendem

Author: JAQUES GRINBERG COSTA
Publisher:
ISBN: 9788563178848
Size: 55.54 MB
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Neste livro você encontrará perguntas poderosas que o ajudarão a vender muito mais e atender de maneira excepcional seus clientes. Aprenda, por meio de 84 perguntas que vendem, como: Aprimorar as habilidades de comunicação em vendas. Como potencializar os seus resultados com o coaching. Estabelecer conexão e empatia com o comprador. Identificar antecipadamente os desejos de quem compra. Direcionar e negociar a venda a partir de respostas do cliente. Fechar negócios de forma assertiva. Mensurar resultados e estipular metas. Criar o ambiente propício ao fechamento do negócio. Desenvolver argumentos irrefutáveis. Oferecer soluções imediatas para problemas. Agregar valor a produtos. Maximizar resultados. Superar objeções.

Buyology

Author: Martin Lindstrom
Publisher: Crown Business
ISBN: 9780385528290
Size: 52.96 MB
Format: PDF, Mobi
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

The Art Of Happiness

Author: Dalai Lama XIV Bstan-ʼdzin-rgya-mtsho
Publisher: Penguin
ISBN: 9781573221115
Size: 48.40 MB
Format: PDF
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Drawing on more that 2,500 years of Buddhist tradition and teaching, the spiritual leader demonstrates how to confront the negative emotions, stresses, and obstacles of everyday life in order to find the source of inner peace.

Secrets Of The Millionaire Mind

Author: T. Harv Eker
Publisher: Harper Collins
ISBN: 9780061793660
Size: 35.60 MB
Format: PDF
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Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

O Quarto Quadrante

Author: Cláudio Andrade Rêgo
Publisher: Clube de Autores
ISBN:
Size: 57.78 MB
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A lógica do Quarto Quadrante pode ser definida como aquela em que reside “o que não se sabe que não se sabe”, ou seja, a Decisão complexa, que é baseada na Ignorância e que preenche a lacuna deixada pela Gestão do Conhecimento, cujo alcance chega apenas aos 3 primeiros quadrantes, com todas as deficiências inerentes àquele modelo simples de pensamento e cujos resultados práticos no auxílio à decisão são basicamente nulos. O Método do Quarto Quadrante atualiza técnicas de processamento diferenciadas, como a Inferência Heurística e a Tese da Atenção Seletiva, que conseguem capturar intenções e isolar o decisor de fatores de distração de entendimento, ao mesmo tempo em que evitam particioná-lo em pedaços que acabam por ter uma atenção excessiva de sua parte, em detrimento de uma visão completa do quadro geral. Desta forma, a presente obra, ao mesmo tempo em que preserva, incorpora, atualiza e amplia o texto do título anterior, encerra aquela trilogia alinhando os seus conteúdos sequencialmente aos 3 primeiros quadrantes e avança para o Quarto Quadrante, visando fornecer ao leitor, em um único volume, todo o conteúdo necessário para o completo entendimento dessa trajetória.