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Marketing

Author: Manfred Bruhn
Publisher: Springer-Verlag
ISBN: 3658051124
Size: 53.48 MB
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Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 12. Auflage wurde einer durchgängigen Überarbeitung sämtlicher Kapitel mit den entsprechenden Aktualisierungen Rechnung getragen. "Dieses einführende Werk des Baseler Marketing-Professors Manfred Bruhn [ermöglicht] dem Studienanfänger einen ausgezeichneten ersten Überblick über die zentralen Facetten dieses zentralen Wissensgebietes der Betriebswirtschaftslehre. [...] Die perfekte Einführung für den Anfänger." STUDIUM - Buchmagazin für Studierende.

Online Marketing F R Medizinische Gesellschaften Und Verb Nde

Author: Alexandra Köhler
Publisher: Springer-Verlag
ISBN: 366253469X
Size: 15.71 MB
Format: PDF, Kindle
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Dieses Handbuch bietet Ihnen das erforderliche Praxis-Wissen, um online Ihre medizinische Gesellschaft/Verband optimal zu präsentieren. Es vermittelt Ihnen die Basics zum Online-Marketing, u. a. zu den Themen Website, SEO, Blog und Social Media Marketing. Hier erfahren Sie, welche Maßnahmen Sie wie erfolgreich umsetzen können. Ihre (potentiellen) Mitglieder sind online – Sie auch? Erzielen Sie mit geringem Aufwand den größtmöglichen Nutzen Ihres Online-Marketings. Diese Themen erwarten Sie in dem Praxis-Handbuch: Marketing-Grundlagen, wie Konzept und Corporate Identity, mit Blick auf den Medizinmarkt Bewährte klassische Marketing-Maßnahmen, wie Pressearbeit, Newsletter, Netzwerk aufbauen und pflegen Alles über Ihre Visitenkarte im Netz: die Website So werden Sie gefunden: Tipps zur Suchmaschinenoptimierung (SEO) Vorstellung aktueller Social Media Plattformen, wie Facebook, Twitter & Co. Reputations-Management im Internet Einsatzmöglichkeiten eines eigenen Blogs Nützliche Informationen zu Rechtsvorschriften, wie Berufsrecht, Heilmittelwerbegesetz, Datenschutzbestimmungen u.a.m. IT-Sicherheit in der Praxis mit Themen, wie u.a. EDV-Sicherheit (Firewall, Virenschutz, Back-ups) und Umgang mit IT-Dienstleistern Extras: Tipps & Tricks der Medien-Experten Potentielle Fallstricke Checklisten und Anleitungen Experten-Interviews pro Kapitel

Social Media Marketing All In One For Dummies

Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1119329922
Size: 50.23 MB
Format: PDF, ePub, Docs
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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Praxis Core Academic Skills For Educators Tests Book Online

Author: Jeff Grabell
Publisher: Research & Education Association
ISBN: 9780738611808
Size: 17.12 MB
Format: PDF, Kindle
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REA's Praxis Core Academic Skills for Educators Test Prep with Online Practice Tests Gets You Certified and in the Classroom! The Praxis Core tests are used to gauge the skills and content knowledge of candidates entering teacher preparation programs and are used for initial teacher certification in more than 30 states, U.S. territories, and the Department of Defense Education Activity. REA's Praxis: Core Academic Skills for Educators - Reading (5712), Writing (5722), and Mathematics (5732) test prep helps you master the information on this exam, bringing you one step closer to being certified to teach. It's perfect for college students, out-of-state teachers, and career-changing professionals. Completely aligned with the Common Core State Standards and written by experts, our study package contains in-depth reviews of all the reading, writing, and mathematics content tested on the Praxis Core exam. A diagnostic test for each exam is offered online to help pinpoint your strengths and weaknesses. The book includes 6 full-length practice tests (two each for reading, writing, and math) that cover every type of question, subject area, and skill tested on the exams. The book's practice tests are also offered online and include timed testing conditions, detailed scoring analysis, and diagnostic tools so you can identify areas where you need extra study. This complete test prep package comes with a customized study schedule and REA's test-taking tips and strategies. This test prep is a must-have for anyone prepping for the Praxis Core tests!

Drive

Author: Daniel H. Pink
Publisher: Penguin
ISBN: 9781101524381
Size: 60.24 MB
Format: PDF, ePub
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Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation: *Autonomy—the desire to direct our own lives *Mastery—the urge to get better and better at something that matters *Purpose—the yearning to do what we do in the service of something larger than ourselves Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.

Change Request Management With Sap Solution Manager

Author: Matthias Friedrich
Publisher: SAP PRESS
ISBN: 9781592292615
Size: 69.89 MB
Format: PDF, ePub, Mobi
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If you re tired of managing change requests in Microsoft Excel lists or sending transport releases via email, this practical guide is the book for you With detailed coverage of both the basic and extended configuration of Change Request Management within SAP Solution Manager, you'll quickly master all the methods and tools needed to systematically implement changes to SAP systems. In addition, you ll learn about important topics such as enhanced Transport Management (CTS+), Transport Strategies, Conditions, and Quality Gate Management. Change Request Management from A to Z: Discover best practices and little-know secrets for step-by-step technical configuration, creation of projects, and monitoring and administration. Practical Implementation: Familiarize yourself with numerous real-world areas of use: roles and activities, urgent correction, retrofit process, hot news, change tracking, configuration of work centers, and much more. ITIL in Real Life: Find practical tips and advice for implementing the Change Management process according to ITSM/ITIL.The Ideal Companion for all Project Phases: Learn how best to plan for a Change Request Management project, and continue to use this book as a reference for ongoing development and post-implementation optimization. Cross-Release Coverage: Based on the Enterprise Edition of SAP Solution Manager, almost all functions described can also be used for the standard edition (Release 7.0 SPS18).

Handbuch Treasury Treasurer S Handbook

Author: Hannes Enthofer
Publisher: Linde Verlag GmbH
ISBN: 3709403693
Size: 76.80 MB
Format: PDF, Kindle
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Die Absolventen der Finance Trainer Cyber School weisen die weltweit beste Pass Ratio in ACI–Prüfungen vor! Das Handbuch Treasury führt systematisch durch alle relevanten Bereiche des Treasury und baut eine Brücke zwischen den fachlich-theoretischen Grundlagen und deren Umsetzung in der Praxis. Die Inhalte reichen von der Darstellung der verschiedenen Finanzprodukte im Geld- bzw. Kapitalmarkt, Foreign Exchange und Optionen, über die Darstellung des Settlement-Prozesses, eine Übersicht über die Bestimmungen des ACI Model Codes, die Grundlagen des Risikomanagements bis hin zu Informationen über Notenbanken, fundamentale Analyse und technische Analyse. Neben einer fundierten Darstellung der Themen und Regelungen tragen vor allem die zahlreichen Beispiele zum besseren Verständnis bei. Das Handbuch enthält im Anhang eine Formelsammlung, eine Anleitung zur Programmierung des HP-Rechners sowie die Lösung zu den Wiederholungsfragen der einzelnen Kapitel. Das Werk bietet die Möglichkeit, sich optimal auf die Händler-Zertifizierungsprüfungen des ACI (ACI Dealing Certificate, ACI Diploma, ACI Operations Certificate) vorzubereiten. The Treasurer’s Handbook offers comprehensive knowledge on the money and capital markets and aims to build a bridge between theoretical concepts and their practical implementation with the help of numerous examples. The contents include a description of the various money and capital market products, foreign exchange, options and the settlement process, the basics of risk management, the workings of the central bank system as well as fundamental and technical analysis. Another focus is on the topic of compliance with special emphasis on the ACI Model Code. The Treasurer’s Handbook is the ideal reference book for treasurers in banks and companies, traders, mid and back office staff, as well as controlling, accounting and auditing staff. The German and English content is shown on facing pages; this makes for easy orientation. Furthermore, in conjunction with the Finance Trainer Cyber*School, this comprehensive book is the perfect primer for the ACI exams leading to the ACI Dealing Certificate, ACI Diploma and ACI Operations Certificate. Ein unentbehrliches Handbuch für Händler, Mitarbeiter aus dem Back Office, Mid Office, Settlement, Controlling, Rechnungswesen und der Revision sowie Finanzmarktexperten

Organizational Rhetoric

Author: Mary F. Hoffman
Publisher: SAGE Publications
ISBN: 1483342786
Size: 14.68 MB
Format: PDF, Mobi
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An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills. Key Features Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature Shows students how to critique the messages organizations use to create and maintain organizational power Demonstrates the importance of rhetoric to the success of the organization Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric Includes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system Intended Audience Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.

The R Book

Author: Michael J. Crawley
Publisher: John Wiley & Sons
ISBN: 1118448960
Size: 28.64 MB
Format: PDF
View: 5675
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Hugely successful and popular text presenting an extensive and comprehensive guide for all R users The R language is recognized as one of the most powerful and flexible statistical software packages, enabling users to apply many statistical techniques that would be impossible without such software to help implement such large data sets. R has become an essential tool for understanding and carrying out research. This edition: Features full colour text and extensive graphics throughout. Introduces a clear structure with numbered section headings to help readers locate information more efficiently. Looks at the evolution of R over the past five years. Features a new chapter on Bayesian Analysis and Meta-Analysis. Presents a fully revised and updated bibliography and reference section. Is supported by an accompanying website allowing examples from the text to be run by the user. Praise for the first edition: ‘…if you are an R user or wannabe R user, this text is the one that should be on your shelf. The breadth of topics covered is unsurpassed when it comes to texts on data analysis in R.’ (The American Statistician, August 2008) ‘The High-level software language of R is setting standards in quantitative analysis. And now anybody can get to grips with it thanks to The R Book…’ (Professional Pensions, July 2007)