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Einstieg In Das Influencer Marketing

Author: Marco Nirschl
Publisher: Springer-Verlag
ISBN: 3658197455
Size: 80.47 MB
Format: PDF, ePub
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Das vorliegende essential erläutert die Prinzipien des Influencer Marketing und liefert eine praxisorientierte und komprimierte Einführung in das Thema. Es stellt wirkungsvolle Strategien vor und beantwortet Fragen der Praktiker: Wie kann ich entscheiden, ob sich diese Marketing-Form für mein Produkt eignet? Wie wähle ich die richtigen Kanäle und schließlich auch die richtigen Influencer aus? Wie wirkt Influencer Marketing in meinem Marketing-Mix? Klassische Marketing-Kampagnen schaffen es immer weniger, die Wahrnehmungsschwelle der Konsumenten zu durchdringen und somit deren Aufmerksamkeit zu erlangen. Sie schenken der klassischen Werbung immer weniger Vertrauen und holen sich Informationen nach dem Pull-Prinzip. Diese Entwicklung bedient den Trend des Influencer Marketing. Die Autoren geben Anwendungsbeispiele und Entscheidungshilfen.

Influencer Marketing For Dummies

Author: Kristy Sammis
Publisher: John Wiley & Sons
ISBN: 1119114098
Size: 70.13 MB
Format: PDF, Kindle
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Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.

Influencer Marketing

Author: Duncan Brown
Publisher: Routledge
ISBN: 0750686006
Size: 42.82 MB
Format: PDF, ePub
View: 2008
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For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

Things To Leave Behind

Author: Namita Gokhale
Publisher: Penguin UK
ISBN: 9385990373
Size: 58.73 MB
Format: PDF, Mobi
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A rich, panoramic historical novel shows you Kumaon and the Raj as you have never seen them It is 1856, in picturesque Kumaon. History has already begun its steady march. Six native women clad in black and scarlet pichauras huddle around Naineetal Lake, attempting to cleanse it of threatening new influences. For, these are the days of Upper Mall Road (for Europeans and their horses) and Lower Mall Road (‘for dogs, servants and other Indians’). And this is the story of feisty young Tilottama Dutt, whose uncle hangs when he protests the reigning order—and her daughter, Deoki, who will confront change as Indians, and as women. Things to Leave Behind brings alive the romance of the mixed legacy of British-Indian past. Full of the fascinating backstory of Naineetal and its unwilling entry into Indian history, throwing a shining light on the elemental confusion of caste, creed and culture, illuminated with painstaking detail, here is a fascinating historical epic—and Namita Gokhale’s most ambitious novel yet.

Salt Silver

Author: Johannes Riffelmacher
Publisher: Andrews McMeel Publishing
ISBN: 1449479669
Size: 21.14 MB
Format: PDF, ePub
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Salt & Silver traces the journey of Johannes Riffelmacher and Thomas Kosikowski as they travel through Central and South America—reporting on all the best surfing locations, chronicling the stories of local surfers and restaurant owners, and compiling recipes representative of each area. The narrative begins in Cuba with beautiful images of the city and the beaches, as well as stories related to the Cuban surfing community and a discussion of popular Cuban dishes. Next is a tour of Mexico—first with street tacos, a trip through Mexican markets, and day spent in the urban graffitiscene of Guadalajara; then with Tostadas de Pulpo (Octopus Crackers), Shrimp and Portobello Burgers, and glimpse into small town life in the remote surfing town of San Pancho. The Mexican leg of the journey draws to a conclusion with 7-meter-waves, BBQ, and Tajine in Rio Nexpa, as well as “a perfect righthander barreling of a point” in the scenic La Ticla. After Mexico comes a long list of sites and sounds as the two men make their way through Nicaragua, Costa Rica, Panama, Ecuador, Peru, and finally Chile, exploring the beaches and waves, as well as the kitchens of each location. Interspersed throughout the pages of the trip are more than 90 regional recipes, over 250 stunning photographs, and a wide array of tips and stories ranging from social commentary on the Cuban surf scene to pointers on how to rent a “Hamaquera” in La Ticla for $3 a night.

Bosch Automotive Electrics And Automotive Electronics

Author: Robert Bosch GmbH
Publisher: Springer Science & Business Media
ISBN: 3658017848
Size: 54.95 MB
Format: PDF, ePub
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This is a complete reference guide to automotive electrics and electronics. This new edition of the definitive reference for automotive engineers, compiled by one of the world's largest automotive equipment suppliers, includes new and updated material. As in previous editions different topics are covered in a concise but descriptive way backed up by diagrams, graphs, photographs and tables enabling the reader to better comprehend the subject. This fifth edition revises the classical topics of the vehicle electrical systems such as system architecture, control, components and sensors. There is now greater detail on electronics and their application in the motor vehicle, including electrical energy management (EEM) and discusses the topic of inter system networking within the vehicle. It also includes a description of the concept of hybrid drive a topic that is particularly current due to its ability to reduce fuel consumption and therefore CO2 emissions.This book will benefit automotive engineers and design engineers, automotive technicians in training and mechanics and technicians in garages. It may also be of interest to teachers/ lecturers and students at vocational colleges, and enthusiasts.​

Cupcakes And Cashmere

Author: Emily Schuman
Publisher: Abrams
ISBN: 1613123221
Size: 10.71 MB
Format: PDF, ePub
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Based on Emily Schuman’s popular lifestyle blog of the same name, Cupcakes and Cashmere is the must-have guide for those looking to establish their own sense of style, organize and decorate their home, or throw an easy and stylish party. Organized by season, the book expands on Schuman’s blog by including DIY projects, organization tips, party-planning ideas, beauty how-tos, and seasonal recipes. Cupcakes and Cashmere features original material that has not been previously published on the site. With her signature photographic layouts, Emily creates a lifestyle that is chic and achievable for every reader, making this the ultimate style guide for living a fashionable life. Praise for Cupcakes and Cashmere: “Inspiration for anyone looking to update her wardrobe, decorate her home, or throw a fab party.” —Shape magazine

Digital Darwinism

Author: Ralf T Kreutzer
Publisher: Springer
ISBN: 3642544010
Size: 33.96 MB
Format: PDF, ePub
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Games And Decisions

Author: R. Duncan Luce
Publisher: Courier Corporation
ISBN: 0486134830
Size: 45.88 MB
Format: PDF
View: 532
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Superb non-technical introduction to game theory, primarily applied to social sciences. Clear, comprehensive coverage of utility theory, 2-person zero-sum games, 2-person non-zero-sum games, n-person games, individual and group decision-making, more. Bibliography.

Best Practices In Influencer Marketing

Author: Linda Pophal
ISBN: 145662721X
Size: 50.40 MB
Format: PDF, ePub, Docs
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The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!