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Sport Brands

Author: Patrick Bouchet
Publisher: Routledge
ISBN: 0415532841
Size: 16.19 MB
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Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Le Pacte Satanique

Author: Jean-Pierre Bocquet
Publisher: Éditions Ravet-Anceau
ISBN: 2359736248
Size: 58.71 MB
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Récemment intronisé dans un cénacle maçonnique dunkerquois, Franck reçoit avec surprise un message anonyme à son domicile : l’expéditeur l’enjoint de se rendre à Gravelines, en un endroit isolé le long de la voie ferrée. Pour le convaincre, il l’informe que des vies sont en jeu. Sur place, un tag représentant une étoile encerclée et une tête de bouc. Mais le plus étonnant est l’inscription laissée là, en lettres majuscules : MA VERLAINE. Au fil des jours, Franck ainsi que plusieurs de ses frères et sœurs francs-maçons reçoivent des lettres de menace contenant des énigmes à résoudre. L’enjeu ? Leur vie. Le duo d’enquêteurs Mac et Benah se lance alors sur les traces de ce mystérieux corbeau bien décidé à détruire les loges. EXTRAIT Cher Franck, ce pauvre Verlaine, qui en savait peut-être trop, aurait mieux fait de couler des jours heureux à Bruxelles, où il était né en 1784. Il est bizarrement mort le 7 octobre 1813, avant même son trentième anniversaire. Toi qui me sembles plein de vie, mets-toi à sa place, entre dans sa peau... Et ce marin dont on sait tout, sauf son nom, qui gênait-il ? Et puisque tu aimes l’histoire – je le sais –, demande-toi quel est le rapport entre ces Rothschild et Waterloo. Ce qui s’est tramé à l’époque doit être vengé, et tant pis pour les éclaboussures. Si ta présence nuit aux justiciers là où le glaive doit trancher, ils n’auront aucun scrupule à te faire tomber... Et tu n’es pas un cas isolé... Maintenant, va dormir si tu le peux, Baphomet veille sur toi. À PROPOS DE L'AUTEUR Né en 1944, Jean-Pierre Bocquet habite à Téteghem. Professeur agrégé de lettres, il a effectué sa carrière dans l’agglomération dunkerquoise, enseignant de la 6e à l’université, en formation initiale et continue. Très tôt possédé par les démons du dessin et de la création poétique, il en nourrit ses cahiers d’écolier, trouvant là un exutoire à son imagination fertile. Fortement impliqué dans la vie associative et politique, il consacre sa plume depuis des années à des écrits de circonstance qui fluctuent de l’essai à la chanson, et bien sûr le roman policier.

The Hunt For Atlantis

Author: Andy McDermott
Publisher: Bantam
ISBN: 0553592858
Size: 45.41 MB
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With the help of a reclusive billionaire, his daughter, and an ex-SAS bodyguard, archaelogist Nina Wilde sets out for where she believes the lost city of Atlantis to be, but she is up against a powerful and enigmatic organization.

The Ark

Author: Boyd Morrison
Publisher: Simon and Schuster
ISBN: 1501122584
Size: 19.97 MB
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Featuring a chilling premise and a blistering pace, this stunning novel by the author of "The Vault" combines all the best elements of a blockbuster thriller with an intelligent and fascinating exploration of one of the Old Testament's greatest mysteries.

Le Dauphin H Ritier Des T N Bres Tome 2

Publisher: Glénat BD
ISBN: 2331004757
Size: 25.19 MB
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Vengeance à travers les âges Louis, autrefois héritier de la couronne de France, a accepté un marché avec le démon Baphomet, qui l’a condamné à une errance sans fin. Il s'est transformé en un meurtrier froid et impitoyable, et ses crimes ont dépassé depuis bien longtemps le cadre de la simple vendetta... lorsqu'il va comprendre qu'on se joue de lui depuis des siècles ! Baphomet avait en effet de tout autres desseins pour l'héritier bafoué : manipuler un exécuteur à l'âme noire pour réaliser une malédiction lancée plusieurs siècles auparavant... C’est l’heure de l’hallali de ce diptyque fantastique. Partez à l'aventure en compagnie du dernier souverain de France, Louis, chevalier des ténèbres, et pénétrez les plus noirs secrets de ce sombre immortel...

True Indie

Author: Don Coscarelli
Publisher: St. Martin's Press
ISBN: 1250193265
Size: 24.81 MB
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From Don Coscarelli, the celebrated filmmaker behind many cherished cult classics comes a memoir that's both revealing autobiography and indie film crash course. Best known for his horror/sci-fi/fantasy films including Phantasm, The Beastmaster, Bubba Ho-tep and John Dies at the End, now Don Coscarelli’s taking you on a white-knuckle ride through the rough and tumble world of indie film. Join Coscarelli as he sells his first feature film to Universal Pictures and gets his own office on the studio lot while still in his teens. Travel with him as he chaperones three out-of-control child actors as they barnstorm Japan, almost drowns actress Catherine Keener in her first film role, and transforms a short story about Elvis Presley battling a four thousand year-old Egyptian mummy into a beloved cult classic film. Witness the incredible cast of characters he meets along the way from heavy metal god Ronnie James Dio to first-time filmmakers Quentin Tarantino and Roger Avary. Learn how breaking bread with genre icons Tobe Hooper, John Carpenter and Guillermo Del Toro leads to a major cable series and watch as he and zombie king George A. Romero together take over an unprepared national network television show with their tales of blood and horror. This memoir fits an entire film school education into a single book. It’s loaded with behind-the-scenes stories: like setting his face on fire during the making of Phantasm, hearing Bruce Campbell’s most important question before agreeing to star in Bubba Ho-tep, and crafting a horror thriller into a franchise phenomenon spanning four decades. Find out how Coscarelli managed to retain creative and financial control of his artistic works in an industry ruled by power-hungry predators, and all without going insane or bankrupt. True Indie will prove indispensable for fans of Coscarelli’s movies, aspiring filmmakers, and anyone who loves a story of an underdog who prevails while not betraying what he believes.

Transcendental Magic

Author: Eliphas Levi
Publisher: Weiser Books
ISBN: 9780877280798
Size: 51.46 MB
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This is Eliphas Levi's (1810-1875) best-known book. This work arguably made Levi THE most influential writer on magic since the Renaissance. Originally issued in French, the English translator is A.E. Waite and it is doubtful that anyone else could have better captured the essence of Levi's work. The book is divided in two parts; the first is theoretical, the second practical. This is a fascinating and often debated work involving a discussion that covers almost the entire realm of Ritual and High Magic.

The Templar Legacy

Author: Steve Berry
Publisher: Ballantine Books
ISBN: 034549377X
Size: 76.95 MB
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BONUS: This edition contains an excerpt from Steve Berry’s The King's Deception and a Cotton Malone dossier. The ancient order of the Knights Templar possessed untold wealth and absolute power over kings and popes . . . until the Inquisition, when they were wiped from the face of the earth, their hidden riches lost. But now two forces vying for the treasure have learned that it is not at all what they thought it was–and its true nature could change the modern world. Cotton Malone, one-time top operative for the U.S. Justice Department, is enjoying his quiet new life as an antiquarian book dealer in Copenhagen when an unexpected call to action reawakens his hair-trigger instincts–and plunges him back into the cloak-and-dagger world he thought he’d left behind. It begins with a violent robbery attempt on Cotton’s former supervisor, Stephanie Nelle, who’ s far from home on a mission that has nothing to do with national security. Armed with vital clues to a series of centuries-old puzzles scattered across Europe, she means to crack a mystery that has tantalized scholars and fortune-hunters through the ages by finding the legendary cache of wealth and forbidden knowledge thought to have been lost forever when the order of the Knights Templar was exterminated in the fourteenth century. But she’s not alone. Competing for the historic prize– and desperate for the crucial information Stephanie possesses–is Raymond de Roquefort, a shadowy zealot with an army of assassins at his command. Welcome or not, Cotton seeks to even the odds in the perilous race. But the more he learns about the ancient conspiracy surrounding the Knights Templar, the more he realizes that even more than lives are at stake. At the end of a lethal game of conquest, rife with intrigue, treachery, and craven lust for power, lies a shattering discovery that could rock the civilized world–and, in the wrong hands, bring it to its knees.