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Marketing Estrat Gico Para A Rea Da Sa De

Author: Philip Kotler
Publisher: Bookman Editora
ISBN: 857780612X
Size: 68.34 MB
Format: PDF, ePub
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Os autores enfrentam os problemas da atenção à saúde e identificam novas oportunidades, baseadas em uma visão voltada ao consumidor. Texto concebido para transmitir competências de marketing a todos os fornecedores de produtos e serviços voltados para a saúde.

Strategic Marketing For Health Care Organizations

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118047176
Size: 60.72 MB
Format: PDF, Docs
View: 4110
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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Marketing De Servi O

Author: Severino Francisco da Silva
Publisher: UFAL
ISBN: 9788571772281
Size: 58.47 MB
Format: PDF, ePub
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A obra tem como objetivos gerais oferecer ao gestor de serviços de saúde um conjunto de conhecimentos e instrumentos que possam otimizar a qualidade das suas tomadas de decisão sobre marketing, além de oferecer ao estudante de marketing de serviço e de serviço de saúde, conhecimentos, informações e casos que possam auxiliá-lo no seu processo de aprendizagem.

Marketing De Sa De

Author: Pedro;Mena Aguiar
Publisher: Leya
ISBN: 9724750795
Size: 19.41 MB
Format: PDF, ePub
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Este livro resulta de muitos anos e projetos na area de saude em comum, que transformaram a relac?o entre cliente e fornecedor numa sociedade de duas pessoas apaixonadas por marketing, pelo futuro e por um desafio de descobrirem novos caminhos em tantos projetos na area de saude desenvolvidos em comum e com outras pessoas e organizac?es. Deve ser encarada assim como uma conversa entre duas pessoas t?o diferentes mas t?o complementares, mesmo tendo uma obsess?o natural por simplificar tudo aquilo que e essencial.

Marketing Estrat Gico

Author: ANDREA CHERNIOGLO VIO,DENNIS VINCENT READE,MARCOS DONIZETE APARECIDO ROCHA,SERGIO LUIS IGNACIO DE OLIVEIRA
Publisher: Editora Saraiva
ISBN: 8502638777
Size: 53.74 MB
Format: PDF, Mobi
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Neste volume da coleção Marketing em Tempos Modernos, são revelados ao leitor os conceitos centrais de marketing, ferramentas do planejamento estratégico, análise dos ambientes e das forças de mercado que proporcionam oportunidades para as empresas, bem como as estratégias de marketing para o melhor aproveitamento de tais oportunidades. Quem almeja uma posição importante na área de marketing de qualquer empresa deve ter total domínio das ferramentas que possibilitam o correto entendimento do ambiente mercadológico em que essa empresa atua, bem como saber criar diferenciais competitivos que a levem ao sucesso em mercados cada vez mais complexos, dinâmicos e concorridos. O livro proporciona esse conhecimento mercadológico de forma clara e concisa, possibilitando a aplicação prática dos conceitos apresentados. Trata-se de uma obra que não pode faltar na prateleira de profissionais de marketing e de estudantes universitários da área.

Marketing Estrat Gico

Author: Vários
Publisher: Leya
ISBN: 9896942668
Size: 38.37 MB
Format: PDF, Kindle
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Se nunca leu nada sobre como o marketing estratégico é a chave para ganhar vantagem competitiva, leia estes dez artigos fundamentais. A Harvard Business Review analisou centenas de ideias e selecionou os textos mais relevantes sobre esta temática para o ajudar a reinventar o marketing, colocando-o (e aos seus clientes) no centro do seu negócio. Este livro vai inspirá-lo para: - Compreender qual é realmente o seu negócio. - Criar produtos direcionados para as necessidades reais das pessoas. - Delinear com clareza uma visão geral e abrangente dos pontos fortes e fracos da sua marca. - Alcançar um mercado mais vasto do que a China e a Índia juntas. - Acabar com a guerra entre as vendas e o marketing.

Marketing In The Public Sector

Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Size: 15.99 MB
Format: PDF, Mobi
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Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing 4 0

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1119341140
Size: 60.20 MB
Format: PDF
View: 7143
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Marketing E Vendas Para Dentistas

Author: Borges, Heloísa
Publisher: Évora
ISBN: 8584610057
Size: 64.28 MB
Format: PDF, ePub
View: 6335
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Este não é apenas um livro de marketing com teoria e conceitos para quem está longe de dominar o assunto. É algo muito, além disso, trazendo o conhecimento e a experiência de quem, mais do que ter um profundo conhecimento de marketing, vive intensamente o dia a dia da profissão de dentista e das respectivas necessidades. Se você quer entender como se posicionar melhor no mercado, se quer abrir o seu consultório ou quer ampliá-lo, ou ainda se deseja montar uma clínica, esteja certo de que esse é o livro de que precisa para atingir todas as suas metas!

Business Analytics For Managers

Author: Gert H. N. Laursen
Publisher: John Wiley & Sons
ISBN: 1119302536
Size: 59.22 MB
Format: PDF, ePub
View: 3450
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The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.