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Scacchi E Strategie Aziendali

Author: Luca Desiata
ISBN: 882035540X
Size: 79.73 MB
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Scacchi e strategie aziendali è uno strumento efficace per aziende, professionisti e manager alla ricerca di nuovi approcci nell’attuale contesto di crisi. Un manuale pratico per affinare i meccanismi decisionali in situazioni di estrema complessità, basato su un approccio innovativo al pensiero strategico. Il volume combina i contenuti di un corso di strategia con l’analisi dei processi mentali dei grandi campioni di scacchi, mescolando psicologia cognitiva, teoria delle negoziazioni, finanza e paradossi della teoria decisionale.

Sports Publicity

Author: Joe Favorito
Publisher: Routledge
ISBN: 1136193480
Size: 16.15 MB
Format: PDF, ePub
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Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Monetizing Innovation

Author: Madhavan Ramanujam
Publisher: John Wiley & Sons
ISBN: 1119240883
Size: 58.92 MB
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Managing And Developing Community Sport

Author: Rob Wilson
Publisher: Routledge
ISBN: 1317201094
Size: 74.64 MB
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How do community groups manage sport facilities?How do managers ensure that products and services are delivered in the correct way for the needs of the community? This is the first textbook to focus on community-level sport management and development. Bringing together authors with expertise in sport management, sport development, the sociology of sport, physical activity programming and community coaching, the book introduces the context to community sport, explores contemporary issues and outlines best practice in functional and operational areas such as marketing, finance and leadership. Vital reading for sport management practitioners or students hoping to work in community-level sport.

The Procurement Value Proposition

Author: Gerard Chick
Publisher: Kogan Page Publishers
ISBN: 0749471204
Size: 28.19 MB
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Businesses are going through rapid external and internal organisational changes due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. In this book, Gerard Chick and Robert Handfield discuss the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors, other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China.

Oltre L Austerit

Author: Sergio Cesaratto
ISBN: 8898114036
Size: 47.98 MB
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Un lavoro collettivo di un gruppo di autori che gode solida notorietà nella comunità internazionale degli economisti eterodossi: «Questo libro è in primo luogo una denuncia delle politiche folli che in Europa e in Italia porteranno inevitabilmente - e in proporzioni sconosciute da generazioni - ad alti livelli di disoccupazione, crollo degli standard di consumo e dei servizi sociali e degrado delle nostre comunità. Vogliamo smentire le sciocchezze in nome delle quali si chiedono sacrifici. In particolare, che spesa e debito pubblico siano causa ultima della crisi. E vogliamo mostrare come questi sacrifici a nulla porteranno tranne che a un avvitamento verso il basso della crisi. Non mettiamo sotto accusa il processo d'integrazione politica ed economica europeo. Bensì, quello di unificazione monetaria, interpretato da parte dei governi italiani come strumento di disciplina sindacale e sociale». Dedicato a tutti i giovani.

The Tacit Dimension

Author: Michael Polanyi
Publisher: University of Chicago Press
ISBN: 0226672980
Size: 19.19 MB
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"The Tacit Dimension" argues that tacit knowledge -tradition, inherited practices, implied values, and prejudgments- is a crucial part of scientific knowledge. This volume challenges the assumption that skepticism, rather than established belief, lies at the heart of scientific discovery.