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The Swot Analysis

Author: Anja Böhm
Publisher: GRIN Verlag
ISBN: 3640426312
Size: 54.57 MB
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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company’s current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company’s internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company’s situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

Swot Analysis Idea Methodology And A Practical Approach

Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640297679
Size: 33.66 MB
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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

Swot Analysis Of Mcdonald S And Derivation Of Appropriate Strategies

Author: Ilhan Yuece
Publisher: GRIN Verlag
ISBN: 3656294941
Size: 20.68 MB
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Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

The Influence Of The Swot Analysis In Organizational Development Strategic Planning

Author: Jennifer Snelling
Publisher: GRIN Verlag
ISBN: 3656215995
Size: 34.27 MB
Format: PDF
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Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, Northcentral University, language: English, abstract: In order for strategic planning to effectuate change in an organization, pros and cons must be considered before a consensus must be made. Such an appropriate decision-making procedure creates what could be a predicted outcome of the organization if such determinants are input and taken into action. The SWOT Analysis—Strengths, Weaknesses, Opportunities, and Threats—is a commonly-known strategic planning tool for organizational development with probable causes and effects when implementing a strategy or an initiative (see Bordum, 2010; Panagiotou & van Wijnen, 2005).

Swot Analysis Robert Mondavi And The Wine Industry

Author: Malko Ebers
Publisher: GRIN Verlag
ISBN: 3638771954
Size: 30.83 MB
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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Constance (Department of Management), course: Startegic Management Concepts and Cases, language: English, abstract: The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main segment - premium wine. The first step of this SWOT analyses is an examination of the environment the Robert Mondavi Company is settled in. Afterwards we will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part we will draw the line using the gained information of the SWOT analyses and the company's current situation to explain the recent strategies and future prospects. The leading question will be: Is the company's resource allocation and strategy still adequate to succeed the new challenges and what are possible alternatives?

Swot Analysis Of Cisco Systems Inc

Author: Kimberly Wylie
Publisher: GRIN Verlag
ISBN: 3640337964
Size: 17.83 MB
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Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 13 entries in the bibliography, language: English, abstract: As technology changes business on a day-to-day basis, one thing continues to remain the same; the human component of any business is critical. Although processes and tasks can often be automated, saving valuable man-hours in the process, this automation means that each human employee who is left is just that much more important. For this reason, Human Resources and the functions they provide are critical to a company's success. Without a strong, innovative Human Resources team, with the processes and procedures in place to allow them to work effectively, the best employees cannot be consistently hired or retained. A company can have the best product or service in the world, but if their staff is lacking, sooner or later their company will suffer. In the end, Human Resources has a dramatic effect on a company's bottom line. Cisco Systems, Inc. is one of the companies that truly has an appreciation for this critical business component.

A Swot Analysis For The Flag Carriers

Author: Martin Fett
Publisher: GRIN Verlag
ISBN: 3640931912
Size: 17.68 MB
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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Lugano, course: Corporate Strategy, language: English, abstract: Due to exogenous shocks like the 1973 oil crisis or the 2001 terrorist attacks as well as the 2003 Iraq war the worldwide Air Transport Industry faces its most severe crisis in its history. Many companies since then downsized their workforce and even European flag carriers like Swissair and the Belgian Sabena did not succeed to re-invent themselves, went bankrupt and so out of business. The business and social world is getting more and more mobile, individual and flexible – and so the people’s lives are determined by a high desire for mobility and travelling.

Apple Swot Analysis

Author: Adam Tar
Publisher: GRIN Verlag
ISBN: 3656445648
Size: 35.29 MB
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Research paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: A+, Webster University, course: BUSN 6120-2R, language: English, abstract: When reflecting on technology, and the progress that we have made in the last ten years, it is hard to imagine where we would be today without it. We as a society have integrated technology into our lives every single day. A large part of this is due to the ability to connect to the world with our fingertips whenever and wherever we may be. Whether we are surfing the web, listening to music, face timing with our friends and or loved ones, or simply checking in on our social networks. Technology has become a norm and a hygiene factor of our society that most of us could not live without. Apple Inc. and its former CEO, Steve Jobs deserve a substantial amount of credit for these changes. They have led the way in innovation, user friendliness, and ascetically pleasing products that many have tried to contend with and have had no success. Apple Inc. has created a brand so powerful, that their products themselves have become fashionable and almost a never-ending trend. Their brand loyalty is so deep that consumers will stand in lines for not hours but, days awaiting the release of the newest product, even if the changes that are made to it are minimal. They are the first and only company to create a line of products that seamlessly integrate together, and are accessible anywhere with a cellphone signal. However, many question the company’s viability due to the recent passing of former CEO Steve Jobs. Will Apple Inc. be able to continue in its predecessor’s footsteps? Or will Apple Inc. dwindle away like last years fashion trend? This paper will examine Apple Inc. using a SWOT Analysis, and will bring to light Apple Inc. areas of strengths, weaknesses, opportunities and threats.

Mercedes Benz Cars Germany Market Analysis

Author: Thilo Ketschau
Publisher: GRIN Verlag
ISBN: 3656390908
Size: 72.26 MB
Format: PDF
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Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Swot Analysis Of Transition Countries In The Baltic Sea Region

Author: Manja Ledderhos
Publisher: GRIN Verlag
ISBN: 3638119521
Size: 14.99 MB
Format: PDF, ePub
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Seminar paper from the year 2002 in the subject Organisation and Administration, grade: 1,7 (A-), Kiel University of Applied Sciences (Business Management), course: Seminar: Selected Topics in English, 30 entries in the bibliography, language: English, abstract: The Baltic Sea Region, including relatively poor countries such as Poland, Latvia, Estonia and Lithuania but also economic giants such as Denmark, Finland or Sweden, is discussed controversially in literature. The Financial Times calls the region an "economic tiger" or even "the Engine Room of Europe" (Burt 1999, 1). Others do not see such good prospective and rather warn that "positive trends should not lead to total optimism ... [because, in their view,] economic integration comprising all states bordering the Baltic Sea is not easily to be visualized in the near future" (NEBI Yearbook 1998, 5). The decision of a company, whether to invest or to go public in a certain country, should be based (mainly) on the analysis of the region which is not always an easy task. The main objective of this paper is thus to analyse the economic situation in the Eastern Baltic Rim countries by looking at the integration process into the EU, the successes in attracting foreign investors, and the success of the transforming process in general by the means of a SWOT analysis. Theoretical information will give the ability to understand Chapters three through seven on strengths, weaknesses, opportunities and threats of the region.